HomeFreelancingGoHighLevel was a Nightmare: My Trustworthy Evaluation 2023

GoHighLevel was a Nightmare: My Trustworthy Evaluation 2023

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As an company proprietor for over a decade, I depend on software program and automation to streamline operations and ship outcomes. So when GoHighLevel emerged on the scene few years again, it undoubtedly caught my consideration (really simply known as “HighLevel” however discovered at “GoHighLevel.com”) .

The thought was interesting – an all-in-one consumer administration platform with advertising, gross sales, and repair instruments built-in collectively. As an entrepreneur all the time trying to simplify and scale my enterprise, it appeared like a dream come true on paper. Who wouldn’t need a single resolution that does all of it?

However on this in-depth GoHighLevel evaluation, I’ll take you inside my disastrous journey of making an attempt (and failing) to change to this fashionable new software program. You’ll be taught:

  • The backstory of why I made a decision emigrate to GoHighLevel
  • How a lot money and time I invested within the transition
  • The myriad points that emerged as soon as I used to be totally onboarded
  • How poor help left issues unresolved
  • Why I finally regretted consuming the GoHighLevel Kool-Assist

In case you’re contemplating whether or not GoHighLevel is correct to your personal enterprise wants, hopefully you may be taught from my painful errors and inflated expectations.

Spoiler: I do NOT advocate GoHighLevel. In case you want a CRM, begin with this listing of finest CRMs as an alternative. I take advantage of Keap.

Key Takeaways:

  • Watch out for Shiny Object Syndrome: Keep away from the temptation to change to new, unproven software program platforms just because they appear extra thrilling. Keep on with what’s working except a brand new resolution gives clear, across-the-board enhancements.
  • Prioritize Simplicity: Select well-designed instruments that simplify your work life reasonably than complicate it. An intuitive and user-friendly interface is essential for effectivity.
  • Demand Transparency: Search for transparency in pricing and phrases. Be cautious of hidden charges and unclear reseller fashions, as these can erode belief within the software program supplier.
  • Search Unbiased Opinions: Depend on unbiased, complete opinions and testimonials when evaluating software program. Take note of the general usability and performance reasonably than simply help opinions.

Backstory: Why I Thought of Switching from Keap

To grasp what attracted me to GoHighLevel within the first place, you want context about my earlier setup. For over 5 years I had been fortunately counting on Keap (previously Infusionsoft) to satisfy all my consumer administration and automation wants.

I discovered Keap intuitive to make use of and it dealt with every little thing I wanted – CRM, e-mail advertising, gross sales funnels, membership websites, and consumer help.

For probably the most half, it simply labored reliably with minimal fuss or upkeep required. My open and click-through charges had been nice (like 35% nice). Automations ran easily with no points.

So why on earth was I tempted to uproot my whole operational basis from a system that labored to strive one thing unproven and untested?

In hindsight I can admit I acquired seduced by the siren name of “shiny object syndrome”. the sensation: when everybody’s speaking a few new software that may revolutionize your online business… The grass usually appears greener on the opposite aspect, and I puzzled whether or not GoHighLevel may scale back friction factors that I’d discovered to tolerate through the years with Keap.

I resisted at first, however a number of extra frustrations led me to assume possibly it was time for a change.

The Funding: Migrating My Company to GoHighLevel

Earlier this 12 months (2023) I made a decision to make the leap. I signed up for HighLevel’s Company plan at $300/month, investing considerably greater than the $97/month starter price.

This wasn’t a call I took flippantly. I knew switching platforms was going to require migrating all my Keap information and basically rebuilding my whole tech infrastructure from scratch.

Right here’s an summary of simply a number of the effort required:

  • Manually exporting 20,000+ e-mail subscriber data
  • Recreating dozens of automations and workflows
  • Shifting consumer profiles, notes, and mission information to the brand new CRM
  • Reconfiguring my Stripe billing integration
  • Establishing touchdown pages, promos, and gross sales funnels once more
  • Studying a completely overseas UX and interface design

All in, I invested round 30-40 tedious hours of setup work transitioning every little thing over – to not point out coping with misplaced productiveness in the course of the change.

However finally, it was a calculated funding I used to be prepared to make. I figured some short-term ache would repay with GoHighLevel offering a greater long-term resolution for my enterprise, Dripify. Oh how incorrect I used to be…

It solely took me a few month of hands-on use to appreciate I had made an enormous mistake. The problems began piling up shortly, till it reached a degree I needed to reduce my losses and change again to Keap fully.

Let’s stroll by means of the nightmarish issues I encountered.

Safety Points & A lot of Bugs

Given GoHighLevel positioned itself as an all-in-one automation platform, I took care to meticulously recreate each single workflow from my previous Keap account.

These included sequences for onboarding new e-mail subscribers, onboarding new shoppers, automating follow-ups for webinar registrations, sending occasion reminders, managing membership expirations, and way more.

Every part appeared to be functioning positive…till instantly it wasn’t. One morning, I awoke to search out 171 utterly irrelevant emails had been despatched to customers who ought to NOT have obtained them. This occurred three days in a row, with a special batch of 171 individuals every day.

I frantically tried troubleshooting and rebuilding the automation from scratch. However the issue endured.

After I desperately reached out to their help workforce, they vaguely claimed “server points” had been accountable. However this rationalization didn’t make any sense, because the errors continued taking place every morning like clockwork unrelated to any downtime.

In my thoughts, this large failure was utterly unacceptable and simply didn’t work for my enterprise. I’ve hundreds of contacts counting on my automated campaigns operating easily.

So if GoHighLevel was going to be completely unreliable, how may I entrust mission-critical workflows and delicate consumer information to their know-how?

The unintuitive interface solely compounded these points…

Irritating UX

Coming from Keap the place every little thing was seamless and intuitive, GoHighLevel’s studying curve felt steep and complex.

Easy duties like modifying workflows concerned digging by means of menu techniques that had been in every single place. Key settings had been unexplainably scattered in completely totally different sections. Shifting between features felt disjointed or complicated.

I’ll let you know what I imply by speaking about their funnel builder for instance. There have been 3 separate settings panels to handle general, particular person, and product configurations. But for some loopy cause, the hyperlinks to entry every of those core settings had been unfold out on reverse sides of the display. What!?

As somebody who values clear, considerate design, this severely aggravated me.

It bolstered that GoHighLevel nonetheless felt like a work-in-progress reasonably than a elegant product prepared for prime-time use. Their priorities appeared targeted on cramming in each characteristic below the solar, with poor usability as an afterthought.

And talking of options, I quickly realized the low price ticket got here with pricey compromises…

Deceptive Pricing

One among GoHighLevel’s largest promoting factors is the inexpensive value for entry to so many options. However I shortly discovered this low-cost base price was misleading.

They nickle-and-dimed customers with sporadic charges for core performance. Abruptly my bank card statements had imprecise $10 prices from GoHighLevel right here and there.

Because it turned out, you get charged each time you ship an e-mail by means of their servers. So for prime quantity customers, this added as much as a whole lot of {dollars} in sudden prices.

Between these per-email charges and paying additional for deliverability add-ons like Mailgun, my “inexpensive” GoHighLevel subscription ended up costing considerably MORE than my Keap plan.

The low sticker value was tempting, however simply not reasonable in follow. This bait-and-switch left a nasty style in my mouth.

E-mail Charges Suffered

The ultimate dealbreaker was seeing my fastidiously nurtured e-mail open charges plummet nearly in a single day after switching to GoHighLevel.

Beforehand, my viewers engagement persistently hit 35-40% open charges in Keap month after month. However as soon as I migrated their data over to GoHighLevel, efficiency tanked immediately to a pathetic 9% open fee.

Irrespective of how a lot I optimized my sending practices or tried each troubleshooting trick, I may barely nudge open charges again into the kids – nonetheless a 50%+ decline from my earlier benchmarks.

Let me repeat: my EXACT SAME AUDIENCE AND EMAILS instantly had terrible engagement. The one factor I may assume that might be inflicting this was no matter was taking place behind the scenes at GoHighLevel. For an company so depending on e-mail advertising, this was an enormous deal.

Between the crippling deliverability points, hidden charges, damaged options, and horrible interface, I had lastly reached my restrict…

Why I Stop GoHighLevel after 45 Days

Simply 45 days after migrating my company to GoHighLevel, I knew I had made an enormous mistake. The cons dramatically outweighed any advantages.

No software program is ideal, however the sheer quantity of issues was past acceptable.

On the finish of the day, software program comes right down to belief. If I can’t belief it to deal with important features competently or consider a vendor has my finest pursuits in thoughts, then it’s time to stroll away – even after investing vital time, cash, and energy migrating.

So I made the robust name to reverse course and return again to Keap fully simply weeks after going all in on GoHighLevel. Let’s discover what I discovered from this debacle.

Key Takeaways: What I Realized From My GoHighLevel Mistake

My time with HighLevel might be summed up as an costly misadventure. However in hindsight, it taught me a number of key classes:

1. Follow what works. Don’t upset what’s working except one thing is definitively higher throughout the board. Change brings danger.

2. Vet claims totally. Advertising and marketing hype round new software program usually obscures greater underlying flaws. Deep due diligence is important.

3. Select simplicity over options. Nicely-designed instruments ought to make your work life simpler, no more sophisticated and messy.

4. Transparency builds belief. Opaque pricing, shady reseller phrases, and finger-pointing to evade issues destroys belief.

5. Search unbiased opinions. Comfortable help opinions imply much less if extreme points indicate poor general usability.

6. Perfection is not possible. No single resolution can completely meet each distinctive enterprise want. Discover the least-bad match.

7. Evolution over revolution. Incremental enhancements usually outweigh dangerous wholesale reinvention of what already works positive.

Briefly, I discovered to be extra skeptical of “too good to be true” advertising claims and fewer tempted by the attract of shiny new objects. The instruments you utilize day by day ought to earn belief by means of transparency and efficiency, not slick promoting.

Lesson discovered.

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