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How Applicant Monitoring System Usability Improves Hiring Outcomes

Usability is an typically ignored characteristic in HR programs. Techniques constructed greater than 20 years in the past have been born from a mindset that having the expertise to handle recruitment actions was higher than engaged on paper, and it was—for those who might discover ways to navigate complicated hierarchies and onerous drop-down lists. 

During the last a long time, the follow of consumer expertise (UX) design has reworked programs utilized by shoppers, frontline employees, and even authorities workers. Although everybody advantages when programs are straightforward to make use of, HR and expertise acquisition particularly haven’t all the time benefited from the development towards higher usability.

In keeping with Aptitude Analysis, solely 40% of recruiters would suggest their present recruitment expertise. In truth, the identical research revealed that fifty% of recruiters would be a part of one other group if it had higher expertise.

At SmartRecruiters, we don’t imagine a recruiter ought to wish to go away their job as a result of they’re bored with utilizing outdated expertise. One of the vital frequent feedback we hear in product demonstrations is, “it seems really easy to make use of.” After main the implementation of SmartRecruiters at Deloitte Netherlands, a 7,000-employee-strong group, Eric Houwen, Head of Expertise Acquisition mentioned, “Folks simply intuitively knew the way to use SmartRecruiters.”

What goes into constructing an intuitive, easy-to-use applicant monitoring system? Shefali Netke, SmartRecruiters International Director, Design holds the reply. Since 2016, she’s been partnering with each the product and engineering groups to ship a usable and dare we are saying, lovable hiring platform. 

Listed below are a number of the issues she and her crew bear in mind of their each day work.

Straightforward to make use of and lovable

When designing a brand new characteristic or workflow, Shefali mentioned, “Our baseline is usable, from there we all the time look to make sure it’s as straightforward and intuitive as potential. And eventually, we have a look at the way to make it lovable–an total nice expertise.” 

Her crew has weekly design critiques the place they give the impression of being intently at pages and the way they work collectively. “We ensure to think about what we will take away from the web page to make it much less overwhelming and scale back the cognitive load in order that customers can take actions sooner,” she mentioned. That may imply lowering the variety of clicks or including bulk actions in order that customers don’t should repeat duties.

Consumer analysis is a crucial side of creating the system straightforward to make use of and lovable. SmartRecruiters clients can take part within the Design Lab, a collaborative house the place clients have interaction in artistic classes and value testing for our merchandise. “We spend plenty of time placing ourselves into the client’s seat,” Shefali mentioned.


Many SmartRecruiters clients recruit in a number of nations in a number of languages. The product is at present accessible in 34 languages. Process and heading names are modified from direct translations to account for native terminology. Moreover, the design crew takes into consideration the truth that some languages have extra characters in every phrase than others. An English-centric design would possibly truncate phrases within the flawed locations, making the views obscure for a consumer in one other language (equivalent to German) with longer phrases.


Rising consciousness of the wants of these with motor impairments, cognitive limitations, or visible disabilities has spurred a revolution in accessible design. When designing and creating our merchandise, we take into account W3C requirements, and goal to be compliant with the Net Content material Accessibility Pointers (WCAG 2.1) Stage AA. Periodically, the crew runs accessibility audits and builds accessibility product enhancements into the product roadmap. 

Take note of workflow + structure

Constructing a useful product entails much more than designing a great interface. All of the items should work collectively on the backend in order that the hiring workflow will not be interrupted. Cross-functional collaboration amongst designers, product managers, and engineers makes this potential. “We put plenty of thought right into a holistic view of the product and dependencies,” Shefali mentioned. “Every thing has to scale so that each motion or determination helps folks rent smarter and sooner.” 

An ATS has a number of sorts of folks utilizing the system. The most typical roles are recruiter, recruiting coordinator, govt, hiring supervisor, interviewer, and candidate. Usability is equally vital for each. Let’s check out the highest three: recruiter, hiring supervisor, and candidate.

Recruiter usability

Since recruiters conduct a lot of their work within the ATS, cautious consideration is given to how they circulate between duties and what they will view on every display screen. Within the picture beneath, a recruiter can see all of the open jobs and filter them by division, location, standing, hiring supervisor, and extra. Moreover, they will click on on a button with a quantity and a drop-down and be taken to the applicant record for that group.

Within the applicant record proven beneath, the recruiter sees key info about every applicant and might additional filter the view primarily based on score, match rating (if utilizing SmartAssistant), screening questions, location, and extra.


Hiring supervisor usability

Since hiring managers don’t use an ATS all day, it’s vital that it’s straightforward sufficient to make use of in order that they maintain coming again. “Folks have interaction sooner if we scale back complexity after they first are available,” Shefali mentioned. System adoption by hiring managers ensures higher information assortment, which in flip helps present actionable metrics to enhance processes.

Along with guaranteeing usability, the design crew seeks to make sure that the system permits transparency amongst hiring groups to allow them to have these significant conversations that facilitate high quality hires. When hiring managers log in, they will instantly see all of the communication associated to a place, hyperlink to the candidate profiles, scorecards, and evaluation outcomes. “It shifts the dialog by taking the logistics out of collaboration, as a result of everybody’s in a single house,” she mentioned.

Within the following view, the hiring supervisor can view all of the latest exercise on open jobs and upcoming interviews. 

It was actually vital that our new system can be straightforward to make use of for hiring managers in all our shops throughout many nations. We rolled out SmartRecruiters with a easy cell coaching and optionally available webinars.

– Karolína Kroužková, HR Digital Supervisor JYSK

Candidate usability

The applying course of is essentially the most seen a part of candidate usability, and SmartRecruiters’ one-click circulate has delighted many candidates. Interview self-scheduling is one other profit to candidates. However there’s extra to a candidate’s expertise than simply what they see on screens.

“By making the expertise extra usable for hiring groups, candidates have a greater expertise total,” Shefali mentioned. “If recruiters can display screen extra precisely, reply sooner, and hiring groups have tighter suggestions loops, the candidate will get closure sooner.” 

When everyone seems to be working collectively in the identical system for a typical aim–making nice hires–it’s simpler to get optimistic outcomes that affect the enterprise. Christine Marriott, a SmartRecruiters buyer at Catholic Healthcare mentioned,

The transparency in SmartRecruiters has been gold for us. It helped us work extra intently as a crew as a result of anybody can step in and know precisely what’s taking place.

For Catholic Healthcare, extra collaborative hiring processes enabled the crew to enhance retention charges for brand new hires by 30% and enhance job board employer rankings. What’s to not love about that? 

To get began in your journey to higher usability to your hiring groups join a demo at present.



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