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How Mars Used the Employer Model Index to Refresh Their EVP

Creating an employer worth proposition (EVP) is crucial for any group that wishes to draw and retain prime expertise.

The EVP is an announcement that summarizes the distinctive worth that an organization gives to its staff. It’s a promise to staff about what they’ll count on when it comes to compensation, advantages, growth alternatives, and total work expertise.

An EVP is crucial for any group that wishes to draw and retain prime expertise. It helps talk the corporate’s tradition and values and exhibits potential staff why they need to select to work there.

However how have you learnt in case your EVP is working? And the way have you learnt when it’s time for a refresh?

That’s the place Hyperlink People’ Employer Model Index (EBI) is available in. The EBI is a complete evaluation of your employer model that tells you what candidates, staff, and alumni are saying about your organization on-line.

Mars, Inc. is a worldwide firm with over 140,000 staff in 80 international locations. They just lately used the EBI to information an EVP refresh for his or her group.

Refreshing an EVP on a World Scale

Mars is a posh group with a variety of companies. Their EVP wanted to be one thing that might resonate with staff and candidates all around the world.

Step one within the refresh course of was to conduct an EBI survey. The survey requested respondents about their perceptions of Mars on a wide range of components, together with profession growth, tradition and values, and work-life steadiness.

The outcomes of the survey confirmed that Mars had a robust fame amongst its staff and candidates. Nonetheless, there have been a couple of areas the place the corporate might enhance. For instance, respondents felt that Mars might do extra to advertise its mission and goal.

Utilizing the EBI to Complement Inside Surveys and Focus Teams

Along with the EBI report, Mars additionally performed inside surveys and focus teams. These surveys and focus teams supplied extra insights into the corporate’s tradition and worker satisfaction.

Nonetheless, the EBI information had some benefits over the inner surveys and focus teams. First, the EBI survey was nameless, which allowed respondents to be extra trustworthy. Second, the EBI survey reached a wider viewers, together with candidates and alumni.

How Mars Makes use of the EBI

Mars now makes use of the EBI to measure the effectiveness of its EVP frequently. The corporate additionally makes use of the EBI to tell its decision-making on a wide range of subjects, similar to expertise acquisition, worker engagement, and company communications.

Establishing Your EBI Baseline

The EBI is a precious software for any group that wishes to draw and retain prime expertise. By utilizing the EBI, you will get a transparent understanding of how your employer model is perceived by candidates, staff, and alumni. This data may help you to establish areas the place you may enhance your EVP and make your group a extra enticing place to work.

To observe Marie Codet’s work in employer model, join together with her on LinkedIn. For assist gathering information and insights you may act on to enhance your personal firm, get in contact.



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