HomeWorkplaceLearn how to Conduct a SWOT Evaluation For Digital Transformation

Learn how to Conduct a SWOT Evaluation For Digital Transformation

Many organizations have had some parts of digital transformation underway for years, however the pandemic accelerated the adoption of recent know-how like by no means earlier than. The shift to extra distant work revealed gaps within the instruments staff use to speak, collaborate, and reply to prospects’ altering wants.

A latest McKinsey survey of 800 executives discovered 85% had accelerated the adoption of digital office instruments for worker collaboration.  In case your group is contemplating transferring ahead with digital office initiatives however you’re undecided tips on how to prioritize them, it helps to take a look at the place different firms are investing first. Then you possibly can conduct a SWOT evaluation for digital transformation to find out which wants are essentially the most urgent.

What’s a SWOT evaluation for digital transformation?

A SWOT (which stands for strengths, weaknesses, alternatives, and threats) evaluation is a strategic planning device firms use when they’re contemplating making a significant change, comparable to pursuing new enterprise fashions or present process a digital transformation. Conducting a SWOT evaluation normally includes making a two-by-two grid after which inserting strengths and weaknesses within the first row and alternatives and threats within the backside squares.

A SWOT evaluation permits decision-makers to realize complete perception into all components that may have an effect on the end result of the proposed motion. It additionally requires organizations to base selections on information analytics, slightly than hypotheses and assumptions. A SWOT evaluation helps decision-makers consider their firm from all angles and take into account totally different views.

Learn how to conduct a know-how SWOT evaluation

Earlier than you go down this path, it’s useful to begin with a superb understanding of how different firms are adopting digital office know-how. This graph from McKinsey reveals which areas are getting essentially the most consideration. It’s attention-grabbing to notice, as an example, that 67% of firms have accelerated automation and synthetic intelligence along with collaboration instruments.


And with greater than half of staff saying they like a hybrid work setting the place they will break up their time between dwelling and the workplace, desk reserving software program that enables folks to order house once they want it’s turning into a prime precedence.


Extra firms are additionally investing in touchless know-how, comparable to sensor-enabled doorways, lights, and taps. Cell apps are changing touchscreens to assist guests and staff examine in, discover their manner round buildings, and reserve rooms or make requests.

Take into consideration which of those parts may enhance your office expertise by making it simpler for workers to search out what they must be productive.

In fact, you additionally want to think about your current know-how as you determine tips on how to transfer ahead with digital transforamtion. A SWOT evaluation for know-how includes evaluating the 4 most important areas within the context of your digital office and reflecting in your solutions.


Strengths are the optimistic attributes of your organization that assist you to function effectively, generate income and obtain enterprise objectives. This consists of tangible points, like well-managed amenities and the most recent office know-how, and intangible points, comparable to your fame and the talents of your workforce. Strengths are something that offers you a aggressive benefit.

In the case of digital transformation, the place is your organization performing exceptionally nicely? For example:

  • Our office know-how has been up to date inside the previous yr
  • We’ve got a extremely expert and revolutionary IT crew


Weaknesses are the points of your organization that harm the perceived and precise worth or forestall you from outperforming your competitors. Examples of weaknesses hindering your digital transformation technique embrace handbook processes that could possibly be automated, outdated office know-how or problem managing your office information.

Weaknesses may also be property, assets or attributes your organization is lacking. For example:


Whereas strengths and weaknesses are thought of inner components, alternatives and threats are exterior parts that may affect the success of the change or initiative. Alternatives are components your organization can leverage to realize a bonus over rivals, comparable to market shifts, new cultural traits, modifications to the business or upcoming tech launches.

Throughout the context of a digital transformation, your best alternatives may be:


Threats embrace something exterior the group that would negatively influence your skill to implement a digital transformation technique. These are the weather which can be out of your management. Examples of threats are new rivals coming into {the marketplace}, service suppliers rising costs, modifications within the financial system and new authorities rules.

Examples would possibly embrace:

10 inquiries to information your know-how SWOT evaluation

Within the context of enterprise a digital transformation, listed here are 10 questions you possibly can ask that will help you decide the place your organization’s strengths and weaknesses lie:

  1. Is our firm’s information remotely accessible to the suitable people but in addition protected by user-level permissions?
  2. How versatile and scalable is our present IT infrastructure? (In different phrases, how simply can current options be built-in with new platforms?)
  3. Are our core enterprise techniques hosted on premise or within the cloud?
  4. Do our processes and technological investments assist the mobility and agility of the workforce?
  5. Is our firm’s information safe from exterior and inner threats comparable to cybercrime and worker theft?
  6. Do staff respect the processes and applied sciences within the office or do they discover them to be irritating?
  7. What number of totally different software program platforms does the typical worker have to make use of all through the day?
  8. Do our main software program options talk with one another?
  9. Does our current know-how stack allow data-driven decision-making?
  10. How simply can we replace our office know-how to satisfy our altering wants?

To determine alternatives and threats, you’ll must conduct thorough, unbiased analysis about your group, business and market. It’s necessary to be trustworthy when assessing your organization’s present place and efficiency. Viewing your group by way of rose-colored glasses will solely hinder your digital transformation technique. It’s additionally vital to be real looking concerning the potential influence of the components you determine as threats. In different phrases, don’t underestimate or overestimate their potential impact.

When you’ve determined your office is in want of a digital transformation, a SWOT evaluation is a wonderful method to assure you begin on the appropriate foot. Ensure your SWOT crew consists of quite a lot of people throughout the group, together with mid-level staff in addition to members of the chief crew. Extra numerous information and expertise will assist make sure you don’t overlook something and enhance your probability of success.

Have to improve your know-how to satisfy at this time’s new requirements for well being and security? See how our return-to-work options can assist.  



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