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Why you need to use video to draw high expertise on social media


Attracting nice expertise is crucial for an organization to prosper. With the correct workers, firms can fulfill their targets, increase productiveness and drive innovation. However proficient individuals are in scorching demand, and it may be troublesome for companies to face out from the group.

That is when social media could be helpful – websites like Fb, Twitter and LinkedIn can actually assist firms have interaction with potential prospects.

So how will you use social media successfully to woo high expertise? The reply lies in video.

Why video is efficient

People are visible creatures and our brains are constructed to deal with visible data rapidly and effectively.

  • Video is quicker: Visible data is processed by the mind 60,000 occasions quicker than textual content – making video an effective way to efficiently seize a candidate’s consideration.
  • Video is extra impactful: Not solely is video processed extra rapidly by the human mind; video content material additionally has a major influence on viewers in comparison with text-based content material. One examine found that watching a message in a video will increase viewer retention by 95% however studying it in print solely will increase it by 10%.

Video content material may also convey extra data than text-based content material in a shorter period of time. That is vital in recruitment efforts the place firms must rapidly convey their model, tradition, and distinctive promoting factors.

Find out how to use video

Listed here are among the methods you need to use video to showcase the constructive elements of your organization and appeal to jobseekers.

Showcase your organization tradition

The values, attitudes, and behaviours that affect a company are known as its firm tradition. High abilities wish to work for corporations that share their values and views, due to this fact tradition is crucial in luring high expertise. Analysis means that 46% of job searchers stated that company tradition was vital when evaluating job gives. Utilizing video footage to reveal enterprise tradition is due to this fact an excellent technique for luring high personnel.

Worker testimonials

When candidates are contemplating a brand new job, they wish to know extra than simply the essential job duties and wage. They’re concerned about studying in regards to the work atmosphere, crew dynamics, work-life steadiness, and company tradition. Filmed worker testimonials supply a singular perspective on these elements by showcasing actual workers who’re dwelling and respiration the corporate’s tradition daily.

Day-in-the-life movies

Day-in-the-life movies are quick movies that showcase a typical day within the lifetime of an worker at an organization. These movies may give potential candidates a way of what it’s actually wish to work for the corporate, past simply the job description. By showcasing actual workers and their every day routines, day-in-the-life movies can assist candidates think about themselves into the position and decide if the corporate is an effective match for them.

Digital excursions

Digital excursions are movies that showcase an organization’s bodily workspace, such because the workplace, workspaces, and facilities. These movies could be an efficient software for recruiting new expertise as they supply potential candidates with a visible expertise of the corporate’s bodily atmosphere. By showcasing the corporate’s workspace, digital excursions can assist candidates to raised envision themselves working for the corporate.

Occasions and actions

Movies showcasing firm occasions and actions, similar to team-building workout routines, firm outings, and social occasions, can assist candidates get a way of the corporate’s tradition and values. By highlighting the enjoyable and interesting actions that the corporate gives, these movies can reveal that the corporate cares in regards to the well-being and happiness of its workers. These movies may reveal the corporate’s dedication to a supportive and collaborative office, which could enchantment to candidates.

Utilizing video to spotlight job descriptions and {qualifications}

Textual content-based job descriptions could be restricted in conveying the total scope of a job’s necessities and {qualifications}. They typically lack context and fail to provide a way of the corporate tradition or work atmosphere. Candidates might discover it difficult to evaluate whether or not they’re an appropriate match for the place because of this.

Job overview movies

Job overview movies are quick movies that present a complete overview of a particular job position, together with its function, duties and required expertise. These movies could be an efficient software for recruiting new expertise as they supply potential candidates with a transparent understanding of what the job entails. By showcasing the important thing duties and necessities of the position, job overview movies can assist candidates decide if they’ve the required expertise and expertise to use for the job.

Supervisor/worker interviews

Supervisor/worker interviews are movies through which the hiring supervisor or present workers focus on the job’s necessities and {qualifications}, and different vital elements of the position. These movies could be an efficient software for recruiting new expertise as they supply potential candidates with extra in-depth data and context in regards to the job.

Ability demonstration movies

Ability demonstration movies showcase the precise expertise required for a job. These movies could be an efficient software for recruiting new expertise as they supply potential candidates with a transparent understanding of what’s anticipated of them when it comes to expertise and skills. By showcasing precise examples of expertise and duties associated to the job, talent demonstration movies can assist candidates decide if they’ve the required expertise and expertise to use for the job.

Ideas for creating partaking movies

Making a video is one factor; creating an efficient and interesting video is one other. You don’t must be knowledgeable, or rent knowledgeable, or have one of the best gear to provide a profitable video. Simply comply with our high suggestions.

Outline your viewers and objective

Understanding your target market and the targets of your video earlier than you begin manufacturing is crucial. This may help you in creating a message that connects with and evokes your viewers.

Preserve it quick and candy

Purpose to maintain your movies transient and straight to the purpose – nobody on social media goes to look at a protracted movie that requires loads of consideration. Attempt to convey your message throughout the first few seconds of the video to seize your viewer’s consideration.

Concentrate on high quality

The standard of your video is essential in creating knowledgeable and interesting expertise to your viewers.  Be sure your footage is regular and has clear audio, and enough lighting. You don’t want costly gear, however investing in a good digital camera and microphone could make a giant distinction.

Inform a narrative

Folks keep in mind tales, so attempt to weave a story into your video. Whether or not it’s highlighting the advantages of working at your organization or sharing an worker’s success story, storytelling could make your video extra memorable and relatable.

Use visuals and graphics

Visuals and graphics can assist break up the monotony of speaking heads and add curiosity to your video. Think about using animation, infographics, or different visible components to assist convey your message.

Optimize for social media

Keep in mind that the size and formatting necessities for movies fluctuate in line with the social media website. Be sure that your video is ready for the platform you plan to make use of for posting.

To make your video’s file dimension smaller, make the most of a video compressor. This may improve your video’s basic performance and loading velocity on social media networks. Simply studying how you can compress a video will allow you to make it mobile-friendly.


It’s important for firms to draw and retain high expertise. Social media platforms like LinkedIn, Fb and Twitter present an efficient method for firms to showcase their model and join with potential candidates. Nevertheless, to face out from the group, firms want to make use of partaking and compelling content material, and video is likely one of the strongest instruments obtainable.

Firms that embrace video and use it strategically of their recruitment efforts are extra possible to achieve in the present day’s aggressive job market.


Ronie is from VEED. He’s a passionate content material marketer with a wealth of data within the on-line area. His curiosity and enthusiasm led to the event of a consistently increasing portfolio that features something from video modifying providers to publishing his unique creations on top-notch web sites.

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